We Support New, Emerging
and Established Brands

Uprising Naturals develops and implements demand generation and growth marketing strategies for natural CPG. We specialize in launching and growing products in the North American Market
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Our Company

Launching a new brand can feel overwhelming. There are so many paths and it's very easy to dilute your efforts. Many new brands end up spending all of their capital with little return. A targeted, yet flexible approach is required to ensure a continuous upward trajectory to meet your goals.

We're here to help. We use a curated approach to create, launch and grow brands. This tested and proven strategy has led to thriving, multi-million dollar brands


Our Mission

We want the good guys to win. Our passion is mission-driven businesses who focus on making the word a better place. Leading with our creativity and values, we use our business expertise to help emerging CPG brands achieve exponential growth and lucrative exits. Our bottom line is to do good and have fun.
Pink Quartz Crystals on a wood table with plants

Our Values

We are Committed
We honour both perseverance and change - whichever is called for.
We are Supportive
We buoy up one another through our intentions, words, and actions.
We are Accountable
We show up honestly for one another, our community and ourselves.
We are Kind
We lead with our heart, value emotional intelligence, and are guided by compassion.
Green forest with a sunlight dirt path

Our Approach

A proven model for long-term success

Plants follow a cyclic process of starting a new life, growing, and then reproducing. When planted in the right soil, with the right conditions, one seed can grow into a self-sustaining forest. We see your brand in the same light and follow the wisdom of nature to create a plan to ensure that the initial seed that we plant will grow into a thriving, self sustaining brand

Our Actions

We create winning strategies and tactics. We can support your team with implementation and provide ongoing coaching to ensure targets are met

Plant

Realistic Ideation
Market Research
Formulation
Branding
Regulatory Oversight
Consumer Journey
Launch Strategy
Business Blue Print
Investment Deck

Grow

Demand Generation
Nurture Funnel
Retention Strategy
Content by Segment/Journey
Lean Business Blueprint
Operational Excellence
Sales Pitch Deck
Medical Marketing
Strategic Campaigns

Thrive

Leadership Coaching
DTC Strategy
Trial Funnel
Shopper Marketing
Brand Refresh
Strategic Campaigns
Preparing for Exit

Our Services

We work with companies and solo-preneurs in one of two ways. Check out our offerings below and let us know what option best suits your needs.

Corporate Consulting

Uprising Naturals develops and implements curated demand generation and growth marketing strategies for select Natural CPG companies. We work with new, emerging and established brands. We can deliver strategy-only and/or serve as fractional members of a senior sales and marketing team.

Learn With Us - Online Courses

We offer a variety of lower-cost online courses for Founders, Entrepreneurs, C-Suite Executives and Emerging Leaders. From creating your mission statement to thriving in a recession, we have you covered.

Career, Executive and Leadership Coaching

In these 1-1 coaching sessions, Simona pairs her business experience across all areas of functions in the CPG value chain with her insights into mindfulness and nervous system regulation. The outcome is greater ease, focus, joy, and aligned action that gets results.
Uprising Naturals develops and implements demand generation and growth marketing strategies for natural CPG. We specialize in launching and growing products in the North American Market.
Image of founder Annie


Annie Salsberg

Managing Director
Brand and Marketing
Annie marries her extensive education as a Naturopathic Doctor with a Masters in Nutrition with 20 years of brand work in Organic & Natural CPG.
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Image of founder Simona

Simona Irwin

Managing Director
Sales and Operations
Simona is a pioneer and seasoned executive in the organic and natural CPG industry with over 20 years of experience in the USA and Canada.
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"Simona is an outstanding leader, she is highly strategic, compassionate and committed at not only achieving, but also at surpassing expectations when it comes to meeting the business goals."

C. Pietri, CCO 
Marealis Health
"Simona and Annie of Uprising bring together a powerful combination of skill which are critical for launching brands in highly regulated categories."
J.W Eleveld Managing Director,
Norman Health Products
"Annie is a dream to work with. Articulate and engaging, Annie always made any training interesting and easy to follow. Bright and personable, she made every attendee feel comfortable to ask any question that came up and answered them with ease. She has an amazing talent for taking the training material and stringing it together in a manner that flows so easily."
N. Fahel,
Brand Manager
"Annie is multi-faceted and passionate about marketing. She is progressive, always stays curious, is creative, and innovative. She acts with ease in staying ahead of the curve, is adaptable and a strategic problem-solver. Simona exhibits model leadership where she consistently provides the team with mentorship, opportunities for growth, and inspires motivation."
S.Leonard,
Digital Marketing Manager

Let's Work Together

Book a meeting with us and we'll connect to learn more about your business needs and share how we can add value.
We offer full service and a la carte options depending on your stage of growth and budget
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