In our consulting business, clients frequently tell us about all of the solicited (and unsolicited) ways that they are told how to grow their business. Everyone has an opinion! Of course, many businesses will benefit from things such as a revamped website with improved UX, more engaging and frequent social content, a lead magnet and opt-in page to grow your email list, and dripped content that upsell, etc.
Or, perhaps you’re in the final stages of tweaking your customer journey and have implemented all recommended marketing automation (gold star for you!).
And yet….your business continues to play sales and marketing whack a mole. In this “game”, you jump from tactic to tactic to tactic. You are always in a state of doing, responding, acting and reacting.
It’s a lot!
Here is a truth we have learned after working with multiple successful CPG brands: there is no secret tool that you need to add to your to-do list. Before you implement one single tactic more, it’s critical to protect time to create the most important thing you (and your business) NEED to survive and thrive: A Well-Articulated Vision, Mission and set of Core Values.
Having a clearly expressed Vision, Mission, and set of Core Values will help you and your business to:
While it can feel tedious and off-track to invest time into anything that does not directly (and immediately) grow your top line, there are tangible benefits! Vision, mission and values statements are unifying. They provide a focal point and help to align everyone and efforts within an organization.
Here are 5 key reasons to prioritize and develop your Vision, Mission, and Core Values for yourself and/or your business:
While it may feel daunting to generate a Vision, Mission and set of Core Values for your business, it truly is one of the best investments you can make! While there are resources on the internet, many will not offer a succinct and user-centred approach.
Uprising Naturals is committed to creating tools for natural CPG businesses that are efficient, cost-effective and supportive. We’re thrilled to offer an accessible course that will guide you and your business step-by-step through the process of mapping your authentic Vision, Mission and Core Values. You can find our course here. We’d love to hear from you - have feedback on our course or blog content? Drop us an email at hello@uprisingnaturals.com.